Gain clarity. Set priorities. Start implementation.
A two‑day workshop for small and medium-sized enterprises that want to take a strategic and practical approach to digitalization.
Digitalization is already shaping everyday business life for many SMEs – but often without a clear structure.
At the same time, it becomes increasingly apparent that the SME sector is caught in a digitalization dilemma:
- The German SME sector invests around €31.9 billion each year in digitalization initiatives. However, many of these investments are still made without a clear plan or prioritization, as recent analyses by KfW Research in the “Digitalization Report SME” show.
- According to evaluations from Mittelstand Digital (BMWK), particularly the study “Digitalization of SMEs,” many digitalization measures continue to emerge as isolated individual projects, which significantly weakens their overall impact.
Typical situations:
- The importance of digitalization is evident, but the concrete path remains unclear
- Many isolated measures, but no overall picture
- Limited time, limited budgets, unclear priorities
- Employees feel uncertain or skeptical toward change
- External solutions seem complex or disconnected from practical needs.
The result: Uncertainty, delays, and investments without measurable benefit.
Where to start – and which measures truly create value?
This is exactly where our workshop comes in: It helps companies gain clarity, set priorities, and implement digitalization in a structured way.
Our two‑day workshop provides clarity, orientation and decision-making foundations.
Together, we analyze your current situation, identify relevant fields of action, and develop a realistic, implementable digitalization roadmap – tailored to your company, your resources, and your strategic goals.
Fraunhofer Institute for Open Communication Systems